Are Spotify Pre-Saves Worth It? Here’s What the Data Shows

Wiki Article

If you're an artist getting ready to release new music, you’ve probably heard about Spotify pre-saves. These are links you can share before your song is out, so fans can save it to their library as soon as it goes live. But are they really worth the effort? Let’s look at what the data says—and how it might help you.

First, what’s the point of pre-saves? Basically, the more people who pre-save your song, the more early engagement your track gets. This can give Spotify a signal that your music is getting attention, which might increase your chances of getting added to playlists. That’s one of the main goals: better visibility.

Now let’s talk numbers. Some reports from marketing platforms like buzzclick-music show that songs with higher pre-save counts tend to do better in their first days of release. These songs often get more streams early on, which can help them show up in users’ Release Radar and even attract playlist curators. On average, a well-promoted pre-save campaign can boost first-day streams by anywhere from 25% to 50%. That’s a good boost to kick off your song’s life.

But don’t expect pre-saves alone to make your release take off. The data also shows that how you promote the pre-save link really matters. Artists who talk about their song, share behind-the-scenes content, and connect with fans generally see better results. A pre-save link sitting quietly in your bio isn’t going to do much. It's the combination of fan interaction and giving people a reason to care that makes the biggest difference.

One thing to keep in mind is that pre-saves mostly help with short-term numbers. They give your song a stronger start, but to keep it going, people need to like the music enough to keep listening and share it with their friends.

So, are Spotify pre-saves worth it? In most cases, yes – especially if you already have an engaged audience. They’re a helpful tool that can build momentum. Just don’t expect them to work miracles on their own. Pair them with solid promotion and a good song, and you’ll give your music the best chance to succeed.